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NBA Starts Selling Team-Branded Face Masks

April 24, 2020

At a time when the coronavirus pandemic has turned a face mask into a necessity, the NBA is jumping into the market. The league recently announced that it has teamed up with Fanatics to launch a line of cloth face coverings, featuring logos and designs for all 30 NBA and READ MORE >

Retailers As Our Resources

April 24, 2020

Gap Inc. is the latest retailer to announce that they will be using their factories to create personal protective equipment for healthcare workers who are dealing with severe shortages during the pandemic, “we will be pivoting resources so factory workers can make masks, gowns & scrubs for healthcare works on READ MORE >

Dunkin’ and Saucony Team Up for Boston Marathon Sneaker

March 29, 2019

The 2019 Boston Marathon is coming up in April, and many brands will be trying to capitalize on the countless attentive eyeballs. Two such brands are Dunkin’ and Saucony, who are teaming up for a Dunkin’-themed sneaker for the second year in a row. The sneaker is pretty hard to READ MORE >

Tide Takes The Prize

April 27, 2018

Super Bowl Ads often leave audiences talking about them but they rarely take home awards. But, that wasn’t the case for the Tide Ad from the 2018 Super Bowl circuit. The advertising spot took home one of the biggest awards in advertising, the D&AD Black Pencil Award. The Tide Ad READ MORE >

Ken’s New Makeover

June 26, 2017

Mattel’s blonde haired and blue eyed beau Ken doll was just victim of a much needed makeover. He is revamped, renovated, and redone. Recently, Mattel has found success in their strategy to redefine what a Barbie and what a Ken should look like to keep up with today’s generation. But, READ MORE >

Bye Bye Minibar

May 30, 2017

The designs of hotel guest rooms are changing and some hotel goers are not very happy about the new change. The days of spacious rooms and wood desks that invite long hours of working seem to be accommodations of the past. “I’m a millennial, but I’m also an introvert,” said READ MORE >

How Can We Improve How We See The World?

April 24, 2017

Royole Corporation, if you’ve never heard of the company before, provides beautiful display designs, production, marketing, and services for the all-encompassing telecommunications consumer. The company’s sole purpose is to improve the way people interact and identify the world. It truly is a company that tests our sensory cues. Founded by READ MORE >

The Evolution Of Cool Car Doors

March 28, 2017

Let’s be honest, when you think of a door you don’t think of much, right? They really only provide one function, allowing us to pass through from one point to another. But the creativity ‘door’ opens so to speak wider when we were talking about cars. Cars tell a unique READ MORE >

You’ll Need Scuba Gear to Visit This Museum

March 13, 2017

A new museum has opened this past January under the waters of Lanzarote, Spain. That’s right, underwater. Artist Jason deCaires Taylor has created over 300 sculptures that have been placed in an “underwater museum” for the public to visit. The sculptures have eerily been created from the molds of real READ MORE >

The Electronic Tag

June 24, 2016

RIMOWA, a German manufacturer, is the original luggage designers to take an innovative approach to quality and design and create groove inspired luggage. The RIMOWA luggage is unmistakable due to the groove structure of its case shells. Once again, the luxury company has redefined travel. Travelers will be able to READ MORE >

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