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Holiday Season Ads: Upgraded

November 5, 2021

It’s that time of year again—holiday shopping ads flood our mailbox, pop up on our social media, and stream endlessly on commercial breaks. While some of those big brand advertisements can feel inauthentic, materialistic, and profit-focused, Etsy’s “Give More than a Gift” campaign does just the opposite. One of their READ MORE >

The Streaming Wars Have Begun

November 27, 2019

The moment we’ve all been waiting for. The vault of wonder. The newest kid on the streaming block. Disney+ has made its debut, surpassing 10 million subscribers on just the first day. Disney’s new streaming service provides more competition to players such as Netflix, Amazon, and Hulu. However, amidst the hype, READ MORE >

Simone Biles Reaches New Heights

August 16, 2019

Have you ever cleared the height of an SUV? That’s how high Simone Biles jumped in her floor routine as she slayed the U.S. Gymnastics Championships, giving us a taste of what’s in store for the Tokyo 2020 Olympics. The twenty-two-year-old Olympic champion broke records, leaving as the second woman READ MORE >

Nike and Serena Make A Splash On Oscar Night

March 1, 2019

Tons of golden statues were handed out Sunday for the Oscars. But perhaps the biggest winners of all were Serena Williams and Nike, thanks to a powerful new TV spot that aired during the show. The 90-second spot features several prominent female athletes, including Williams (who also narrates the ad) READ MORE >

Spider-Man Sparks Air Jordan 1 Reboot

December 13, 2018

The Air Jordans make a comeback through Nike’s brilliant marketing with the new Spider-man film. Nothing sells a good pair of shoes like placing them in a blockbuster. Or if those shoes happened to be an OG favorite, that might make them sell even faster. These shoes happen to be READ MORE >

Not Just Another Movie

February 23, 2018

Very few movies franchises have a cult following as impressive as Marvel. The movie tickets sell out (which is almost unheard of in the age of streaming!) and the films permeate our culture in countless ways. In the past, the heroes always centered around white individuals – supported by majority READ MORE >

Camp Winnipesaukee

August 15, 2017

When Jimmy Fallon and Justin Timberlake come together, it is something of magic. It’s been just a few months since the last time Fallon and Timberlake donned their curly wigs and vintage T-Shirts for a trip to Camp Winnipesaukee. Well the campers are back and funnier than ever. The new READ MORE >

What’s Next For United Airlines?

April 24, 2017

Pepsi is most likely thanking their lucky advertising stars that United Airlines has taken the heat off them (for now). The disturbing scene circulating everywhere captures a United Airlines’ passenger being wrestled by a security officer out of his seat and dragged down the plane’s aisle by his arms off READ MORE >

A Hidden Statement

February 10, 2017

You may have missed it, but Lady Gaga’s Super Bowl halftime performance was more than glitz and glamour. Her thirteen-minute set began with “God Bless America” followed abruptly by “This Land is Your Land”. A strategic choice that didn’t need much explanation as to why. The Woody Guthrie tune was READ MORE >

A Budweiser’s Tale

February 10, 2017

Budweiser has always reigned superior at the Super Bowl. They are the commercial viewers wait for, talk about for days, and remember forever. Their campaigns’ brilliance lies in their unique ability to take beer and merge it so delicately with viewers’ emotions. Clydesdales anyone? And this time around, Budweiser went READ MORE >

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