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Live Nation and Ticketmaster’s Toxic Relationship with America

January 20, 2023

In November of 2022, the internet erupted in a frenzy as millions of “Swifties” became enraged for being shut out of ticket purchases for Taylor Swift’s upcoming tour – with prices reaching $499 face value, and an astronomical $28,000 resale price. Unsurprisingly to many, that actually is a common occurrence, READ MORE >

PointsBet and Drew Brees’s shocking marketing stunt backfires

December 12, 2022

On the morning of December 2, former New Orleans Saints quarterback and NFL legend Drew Brees was killed in a lightning strike during a commercial shoot in Venezuela for a sports gambling app. Or so we thought. Brees, who joined PointsBet Sportsbook, an online gambling company as a Brand Ambassador READ MORE >

How On is Running up the Shoe Industry Mountain

November 1, 2022

When you think of athletic footwear industry giants, a few brands immediately come to mind: Nike, Adidas, Reebok, Asics, New Balance…but have you ever heard of On? On, the running shoe trailblazer founded in Switzerland in 2010 has taken the sneaker world by storm, completely upending the industry with their READ MORE >

A Man’s Best Friend turns Family

October 7, 2022

In March of 2020 when the COVID-19 pandemic forced the entire planet to socially distance and stay at home, familiar furry friends living in millions of households gradually earned their spot at the dinner table with the rest of the family. With pain and struggle for so many people during READ MORE >

Is the extinction of movie theaters soon inevitable?

September 1, 2022

Earlier this week as Cineworld – owner of Regal Cinemas – announced that they are considering filing for bankruptcy, AMC Entertainment stock plummeted roughly 40%. With these reports, the continuing trend of economic decline in the movie & entertainment industry became even more apparent as we continue to immerse ourselves READ MORE >

Inclusion in the advertising industry

April 22, 2021

The Alliance for Inclusive and Multicultural Marketing (AIMM), a sector within the Association of National Advertisers (ANA), is working closely with agencies to increase multicultural marketing efforts in order to better appeal to larger, more diverse consumer bases. After a thorough analysis of advertisements aired during the Super Bowl, aspects READ MORE >

Creative trends in 2021

April 22, 2021

With each new year comes new visions in the artistic realm. Art and design elements in 2021 seem to offer a refreshing glimpse of 2020’s hardships. Several themes can be identified in 2021’s current creative trends. For starters, themes of condolence and kindness seem to emanate in the art scene. READ MORE >

Gen Z’s Impact on the Fashion Industry

April 22, 2021

Fashion styles from the 1990s have heavily influenced the way Gen Z, or the “Zoomers,” are dressing. With the help of social media apps such as Tik Tok and Instagram, different ideas on how to style different pieces, and outfit inspiration, can be quickly disseminated and readapted per each new READ MORE >

Luxury Fashion Brands Respond to Activism

March 19, 2021

Most luxury fashion brands stray from commenting on social affairs. Part of its mystifying charm is that with the title ‘luxury’ comes the implication that it is timeless– as if the industry is too elite to have to disclose their opinions on current events, publicly. As the events that took READ MORE >

Fashion brands to keep an eye out for in 2021

January 22, 2021

Loungewear, cottagecore, and athleisure are expected to rule the 2021 fashion scene, likely as a byproduct of the coronavirus pandemic lockdowns– people really took sweatpants, workout clothing and DIY tie dyed hoodies and made it fashion. Some top global brands expected to grow in popularity this year include: Brother Vellies: READ MORE >

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