How does an iconic motorcycle brand embrace green without losing its cool? Very carefully. When looking to launch their new electric cycle, Harley-Davidson chose not to drop “Project LiveWire” into the general market, but rather they offered select customers the chance to try it out first. This unique pre-launch strategy READ MORE >
Summertime weekends are the best time to unplug from your normal routine and read something new. Recently, our leader extraordinaire, Joe Sequenzia shared with us one of his favorite Sunday unwinds, The Weekendish from the BBC News Magazine. Each weekend, Weekendish pulls together a collection of some of the very READ MORE >
We love to doodle, in-fact some of our most successful campaigns started out as unassuming doodles, so we were thrilled when our immensely talented ingénue, Ali Reynolds, passed along this piece on the LIX 3D Pen. This incredible looking 3D pen is currently the smallest 3D printing pen in the READ MORE >
The world’s favorite brick-building toy is merging physical and digital play with Lego Fusion. Once kids have built their latest Lego creation in real life, Lego Fusion allows them to upload their constructions to iOS and Android apps where they can play with them in virtual worlds like “Town Master” READ MORE >
Whether you’re in need of the hair of the dog to pull yourself together after a long night out, or wanting a spicy punch to kick-up your brunch, look no further than the Bloody Mary. Connecticut is Bloody Mary country and summertime is Bloody Mary season. Wondering what’s the mixologist’s READ MORE >
We’ve been curious at how the Google Glass project is coming along and found this piece on the BBC tech page, which was worth the read. Right now Google Glass is in beta testing and if you have a gmail and google wallet and a spare $1,700 you might be READ MORE >
We’re excited to come to work everyday to help spread the word about our client’s wonderful products, and we’re lucky to have so many great ones, but this piece on consumerism caught our eye. Most of us find ourselves happier when we spend our paychecks on enriching experiences like trips READ MORE >
Okay, you’re sitting with your therapist going through word associations. They say “high-performance” you say “Porsche”. They say “Porsche” you say “911” or will you scream out “Cayman GT4”? Car and Driver Magazine seems surprised to learn that a new Cayman may be challenging the 911 for the top performance READ MORE >
How does an up-and-coming fashion designer make an impact? Tanya Taylor (favorite of Rashida Jones and Jessica Alba) turned to artist Kalen Hollomon to help get her resort collection noticed. Hollomon, a studied fine artist, who has risen to popularity thanks to an on-going series of less studied works that READ MORE >
We don’t usually think of Apple buying up other companies. They’re pretty good at developing their own cool stuff, but their latest talks with Beats has been seen as a move to get a stronger foothold in the music accessories business and bolster their online music offerings. Two areas that READ MORE >