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How COVID-19 Is Quickening The Pace Of Marketing Change At General Mills

September 9, 2020

General Mills and other packaged food marketers were in an enviable position early on during the coronavirus pandemic. Shoppers were filling their in-person and online carts with loads of products, from cereals including Cheerios and Lucky Charms to Betty Crocker cake mixes. “We’re all trying to do the same thing, and it’s READ MORE >

Apple Pauses Privacy Changes For Anxious Mobile Users

September 9, 2020

The developer and mobile advertising technology world breathed a sigh of relief on Thursday after Apple announced it would postpone new privacy restrictions that promised to upend the way advertising works on iPhone apps. The official announcement came after The Information had reported the story. Apple had planned to strictly limit READ MORE >

Back to School Black or Blues?

August 24, 2020

While COVID-19 had slammed the breaks on our economy back to school shopping may help put many retailers back in the black. Retail’s second largest sales event annually is not what it was in years past. However, many sectors of retail have noticeably increased. Technology shopping has increased by 28% as students READ MORE >

CIAC Stops Fall Sports Activity

August 24, 2020

The Connecticut Interscholastic Athletic Conference decided on Friday to pause all fall sports activity, including conditioning.  According to the Department of Public Health, CIAC executive director Glenn Lungarini spoke with DPH staff several times at the beginning of the week but only requested formal recommendations on Wednesday, the same day the CIAC Board READ MORE >

Talking To Kids About Going Back To School

August 24, 2020

After children spending much of the second half of last school year at home, e-learning, in-person learning will be a change. School as they knew it will not be the same, but as parents, we must talk with our children about what to expect and not scare them. Ira Kumar, MD,  pediatrician with Franciscan READ MORE >

How Effective Is Your Mask

August 24, 2020

The body of evidence continues to grow: masks protect the person wearing them from COVID-19, in addition to those around them. But with so many choices, what’s your best option? Researchers used a laser beam, a lens that turned a laser beam into a sheet of light, and a mirror that directed READ MORE >

Oprah’s ‘O Magazine’ Honors Breonna Taylor In Historic Cover

August 7, 2020

A portrait of Breonna Taylor, the 26-year-old Black emergency medical technician shot dead by police in her own home earlier this year, will appear on the cover of the latest issue of O, The Oprah Magazine. It is the first time in the magazine’s 20-year history that the cover will not READ MORE >

Nordstrom Uses Influencers To Ease Anxious Shoppers

August 7, 2020

Some retailers are turning to popular social media personalities to detail post-pandemic protocols and boost the allure of visiting their stores. Wendy Nguyen, a fashionable Instagram personality with 1.1 million followers, is regularly tapped by retailers like Macy’s and Banana Republic to promote their wares on social media. The posts all praised READ MORE >

U Can’t Touch This

August 7, 2020

An Alabama educator channeled his background in music to help his school prepare for reopening in the era of Covid-19 and practice safety measures. Childersburg High School Principal Quentin Lee was the mastermind behind a “U Can’t Touch this” parody video, made to the tune of the famous MC Hammer song. Lee READ MORE >

No Rockettes This Christmas

August 7, 2020

This year’s “Christmas Spectacular” is being canceled for the first time since the show was introduced in 1933. “We are disappointed for everyone involved with the show, as well as for the many fans who make the Christmas Spectacular a cherished part of their holiday tradition,” the company said in a statement. The READ MORE >

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