Who doesn’t prefer shopping online? Finding exactly what you want, in exactly the size and color you want while cross checking several stores making sure you’re paying the best price while never leaving he comfort of the couch? That part is great, but then, you have to wait. Well, that READ MORE >
Technological advantage. The new Google Wallet Card is a physical card tied to Google Wallet, a mobile payment system launched in 2011 that links debit, credit, loyalty, and gift cards all in one place. In theory, Google Wallet allowed users to “make secure payments fast and conveniently by simply tapping READ MORE >
Last week milk*’s numero uno car enthusiast received an invitation to join members of the press today in Trollhattan, Sweden to watch the new Saab 9-3 Aero Sedans roll off the assembly line. Needless to say, we’ll be staying local to finish some exciting new work for 2014. That said, READ MORE >
Zappos is at it again! Last Thanksgiving they paid tolls for travelers and this year they turned the baggage claim into the Wheel of Zappos! As bags came out, they “landed” on various prizes, which the travelers got to keep. Zappos gift certificates, UGG boots and North Face fleeces to READ MORE >
At milk* and our new sister agency, milk*media, we often ponder the use of the second screen and we were thrilled to find this piece courtesy of Pepsi on the multi screen world of the millennials. Pepsi has a long history in event marketing and recently decided to do some READ MORE >
We move. We breathe. We communicate. We are energy moving constantly forward. This is media today and to have impact you need experts to convert this energy into meaningful connections between consumers and brands. This is why milk* is thrilled to introduce our new sibling: milk*media is working wonders. Learn READ MORE >
At milk*, we spend a lot of time working to find the core essence of a brand, and that knowledge will always be key to our clients’ success. That said, this article on Contagious.com has us rethinking what we might do once a brand hits cyberspace. Brand theorist, John Wilshire, READ MORE >
There is nothing more compelling than hearing iconic people talk about their passions. Consider the enormous success of the TED talks series, but what if you’re curious to hear what artists who came before YouTube had to say? For that, we’re thankful for blankonblank.org. Blank on Blank has helped thousands READ MORE >
At milk*, we work hard to put ourselves into the consumer headspace and while we are usually thinking domestically, this review of “Fish Can’t See Water: How National Cultures Can Make or Break Corporate Strategy” caught our eye. In the 1990’s Walmart decided to expand into Germany by purchasing two READ MORE >
Every now and then, we here at milk* give some thought to the “bigger picture” and this piece on brainpickings.com peaked our interest. This review of Annie Dillard’s book: The Writing Life, teases us with some juicy open-ended questions. Is today’s age one where the great dream is trading up READ MORE >