Starbucks is clarifying its support of Black Lives Matter with the release of a shirt designed by some of its staffers that includes the name of the movement. “We see you. We hear you. Black Lives Matter. That is a fact and will never change,” the company said in a letter READ MORE >
Quaker Oats, which owns the 131-year-old brand, is making big changes to Aunt Jemima as it works towards racial equality. The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African American READ MORE >
‘Don’t Do It’, the powerful message behind Nike’s new anti-racism ad. It is calling on Americans to do something different from the brand’s iconic call to ‘Just Do It’. It is now calling on Americans to not turn their back or be silent on the painful and present issue of racism in READ MORE >
Apart from Nike, corporate brands speaking out in support of the Black Lives Matter movement have been few and far between – that is, until now. As protests sweep the U.S., a wave of brands have vocalized their support of the #BlackLivesMatter movement. Brands initiatives have included pledging donations and offering up READ MORE >
With the country in a state of complete unrest, most brands have decided it’s best to express support and postpone any marketing initiatives as most feel this is not the right time for celebration. Consumers are more interested in riot gear than PlayStations right now. In a tweet, the company explained that READ MORE >
Two black music industry executives Brianna Agyemang and Jamila Thomas, who work for music talent firm Platoon and Atlantic Records initiated this campaign to focus on the music industry. After word got out, other major recording companies backed the campaign. As black boxes filled our social news feed, we witnessed how #blackouttuesday became READ MORE >
Marketers have a role in communicating important call-to-action messages during crises and have a responsibility to lead the way. And while social distancing may be the new norm, we can only achieve so much with it. In these strange times, brands need to be strategically-focused on the long-term and not just READ MORE >
Impossible Foods, Beyond Meat and Before the Butcher have all seen sales drop as foodservice establishments keep their doors closed, but also are finding new ways to get to their customer base during the meat shortage. Innovative ways of getting to customers are on top of the companies; as are READ MORE >
So what are we all doing during lockdown? Home improvements! A lot of people are spending their quarantine time working on do-it-yourself projects, which has positively impacted the home improvement sector. People are bored and need something to do, so all the projects they have been putting off are now desirable tasks. READ MORE >
Sports are back! On Sunday, May 17th, we were able to watch the first live sporting event for the first time in two months. We saw golfers step onto the green, toting their own bags and play a competitive sport. And even without the devoted fans screaming, it was still a READ MORE >