The rise has been meteoric for 21-year-old Naomi Osaka, who made a name for herself by defeating Serena Williams in the 2018 U.S. Open final and then proceeding to win her first Australian Open in 2019. Now ranked No. 1 in the world, Osaka is starting to reap the rewards READ MORE >
The 2019 Boston Marathon is coming up in April, and many brands will be trying to capitalize on the countless attentive eyeballs. Two such brands are Dunkin’ and Saucony, who are teaming up for a Dunkin’-themed sneaker for the second year in a row. The sneaker is pretty hard to READ MORE >
Buffalo Wild Wings has long been one of the premier places to watch sports, and now they’re trying to drive that point home further, unveiling a variety of tactics centered around this year’s March Madness tournament. B-Dubs has dropped several new spots ahead of this year’s edition of the tournament. READ MORE >
Tons of golden statues were handed out Sunday for the Oscars. But perhaps the biggest winners of all were Serena Williams and Nike, thanks to a powerful new TV spot that aired during the show. The 90-second spot features several prominent female athletes, including Williams (who also narrates the ad) READ MORE >
Angelo’s Bachelor Party was supposed to be an 80s-themed snowboarding trip at Okemo Mountain in Vermont with his closest friends. But after a social media typo went viral, a new friend joined along. The hashtag #AngelosBachelorParty was buzzing this past weekend after an invite for Angelo’s bachelor party was accidentally READ MORE >
Last week, Kraft-Heinz’ DEVOUR line debuted a minute-long video to launch its newest campaign ahead of the Super Bowl – and it’s edgy, to say the least. The frozen food brand’s new message attempts to capitalize on the “food porn” trend, a common hashtag and label associated with delicious-looking food READ MORE >
The concept of editing photos to make them more appealing for advertising has long been a hot-button issue. Recently, CVS has been doing its part to stop it, at least in the beauty realm. Last year, the retailer announced its decision to phase out all retouched beauty imagery in store, READ MORE >
For its Super Bowl strategy this year, Skittles will be putting on a show – literally. The brand recently announced that it’ll be putting on a 30-minute performance in New York City titled “Skittles Commercial: The Broadway Musical” on the day of the Super Bowl (February 3), instead of buying READ MORE >
Gillette has been using the slogan “The Best a Man Can Get” as its tagline for years – and with a new campaign, the brand is taking it a bold step further. The 1:49-long video brings toxic masculinity to the forefront via video and audio clips that feature sexual harassment READ MORE >
Amazon and its Alexa technology have taken the world by storm, but Google’s counterpart, the Google Home, has earned a lot of recent attention. At the beginning of November, Spotify and Google announced a partnership that would provide a free Google Home Mini device for subscribers to the Spotify Premium Family READ MORE >