Who doesn’t love the Coca-Cola polar bears? For many years they were the beloved holiday mascot for the beverage brand and for the first time in three years they are coming back! The polar bears will appear only on Coca-Cola packaging and are a part of a triple threat holiday READ MORE >
It’s the (dreadful yet enjoyable) eating time of year; there is no denying or escaping it. However, the United Kingdom is determined to not fall down that slippery slope, especially when it comes to their children. “Childhood obesity is a serious and complex issue and one that we’re determined to READ MORE >
2016 is the year to break records, especially in retail. In holiday shopping only, it is projected that an estimated $655.8 billion will be spent on gifts. Since we are currently in the midst of holiday shopping (and trends show shoppers are shopping to the 12th hour), digital shopping has READ MORE >
Apple can now add coffee table book to its extensive resume. The technology company has released a photography book chronicling twenty years of Apple design. Designed by Apple in California includes 450 photographs shot by photographer Andrew Zuckerman. Chief designer, Jony Ive, described the book as, “a gentle gathering of READ MORE >
The last time Eddie Bauer ran a television ad campaign was before the millennium. Instead of adhering to the ways of millennial marketing, Eddie Bauer believed it would be best to stick to what worked. Seventeen years later, change is coming. The outdoor clothing brand will join the holiday season READ MORE >
Ideas. Made Fresh Daily. https://vimeo.com/178408269/8a211d962a
Ask any parent and the majority would probably say their teenager getting their driver’s license is one of the most bittersweet moments a parent faces. Happy to say goodbye to the days of the unappreciated taxi driver while simultaneously welcoming the abundance amount of worry that comes with an inexperienced READ MORE >
The legendary bourbon brand, Wild Turkey, announced that Matthew McConaughey will be the brand’s new creative director effective immediately. McConaughey will exist as the bourbon’s vision behind and in front of the camera. The actor will direct and star in a triple-threat global campaign including television, print, and digital slated READ MORE >
milk* blogged, “Snapchat is ambitiously trying to move away from its ‘teen phenomenon’ stereotype and into more of an advertising social media contender” in one of our June blogs. Well, we were right. Alcohol brands are beginning to advertise on the app. Marketers are growing more confident of the app’s READ MORE >
Chili’s is taking a step back and reminding their customers the major restaurant chain was started by “hamburger hippies” as an effort to try to increase their sales decline. The throwback campaign’s tagline is ‘Chilin’ Since 75’, revisiting the restaurant’s origin. Its marketing strategy is threefold; television, digital, and social READ MORE >