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Apple and Google Team Up for New ‘Contact Virus’ Technology

April 24, 2020

Apple and Google, the world’s two biggest tech companies, are joining forces to build an opt-in-contract-tracing tool using Bluetooth technology that could help public health officials and others track the spread of Covid-19 within the next several months. The ‘contact-tracing’ tool will allow people (if they opt in) to track READ MORE >

Networking While At Home

April 24, 2020

The ongoing coronavirus pandemic doesn’t lessen the importance of networking. The ability to network in order to develop, or make new contacts, is another area of business that has been dramatically impacted by the coronavirus outbreak. People can still build meaningful and useful relationships at home by finding ways to READ MORE >

Retailers As Our Resources

April 24, 2020

Gap Inc. is the latest retailer to announce that they will be using their factories to create personal protective equipment for healthcare workers who are dealing with severe shortages during the pandemic, “we will be pivoting resources so factory workers can make masks, gowns & scrubs for healthcare works on READ MORE >

Can You Guess the Brand Without Its Name?

August 30, 2019

With Gen-Z becoming the new target audience, many companies are looking for unique ways to grab their attention. Frito-Lay is testing out a new plan that they believe will be successful. They are coming out with new ads for Doritos that happen to be missing something – any mention of READ MORE >

Sharks Are Hungry, Too. That’s Just…Jaw-some

August 2, 2019

Something’s been stirring the waters, and we’re going to need a bigger boat for it. This past Sunday began Shark Week, one of TV’s most popular weeks of the summer. This year, sharks aren’t the only ones hungry. Discovery Channel came out strong, biting into a variety of networks with READ MORE >

Nike Kaepernick Billboard Takes Home the Gold

June 21, 2019

The best marketing work continues to make a splash long after its initial execution – and Nike’s recent “Dream Crazy” campaign is doing just that. The brand’s Colin Kaepernick billoard, which coincided with an attention-seizing tweet by Kaepernick himself, just won a Grand Prix award in the Outdoor category at READ MORE >

New Ruling by NFL Brings Its Players into Beer Marketing

June 7, 2019

Active NFL players have been no strangers to advertising recently, with massive Super Bowl spots often featuring the league’s own stars. But now we’ll be seeing more of them with beer in hand, thanks to a recent decision by the NFL to adjust its alcohol-related marketing policies. This marks the READ MORE >

Hershey Shockingly Changes Its Iconic Bar Design

May 24, 2019

For the first time since its release in 1900 (119 years ago!), the Hershey Bar is getting a new look. For a limited time only, the classic treat will be re-designed with emojis on each brick of chocolate, instead of the brand logo. There will be 25 emojis used in READ MORE >

Budweiser Honors Moon Landing Anniversary with Retro Beer

April 26, 2019

This summer marks the 50th anniversary of the moon landing, and Budweiser is one of many brands that will be taking advantage of the occasion, as they’ve announced a special edition beer to commemorate the event. The beer will not only feature a unique bottle, but also a blast-from-the-past recipe. READ MORE >

Oreo (and the Rest of the World) Capitalize on “Thrones” Mania

April 12, 2019

HBO’s “Game of Thrones” will be making its return on Sunday, and like just about everybody else, Oreo knows it. To celebrate the occasion, they’re releasing limited-edition cookies featuring famous symbols from the show. The cookies will be the same Oreos we’ve all known and loved for so long, but READ MORE >

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