Mobility has taken over. Consumers have become more accustomed to using their smartphones for purchases than we have ever seen before. The domino effect for brands like Visa and Toys ‘R’ Us are reaping the benefits almost as instantly as a touchscreen tap. Visa is no longer just a credit READ MORE >
The Waldorf Astoria is legendary. In the nine decades since its grand opening, the Art Deco inspired hotel has hosted icon after icon – Marilyn Monroe, Grace Kelly, Tony Bennett, Sammy Davis Jr., Frank Sinatra, the Duke and Duchess of Windsor, and many more – gave the culinary world unique READ MORE >
Brawny, the Georgia-Pacific owned paper towel company, has broken away from its male iconic symbol to give women the spotlight, by replacing the muscular lumberjack with true-life prominent women throughout the entire month in celebration and honor of Women’s History Month. The #StrengthHasNoGender campaign showcases inspirational women who exemplify strength READ MORE >
Cognitive computing is the latest and greatest in technology and it will organically impact what agencies look for in their next employee hire. Rumor has it that in the next computing era, agencies will pursue an artificial intelligence (AI)/cognitive developer to partner with a skilled data scientist to create the READ MORE >
Ralph Lauren is in need of a major marketing makeover. For the first time in fifty years, the iconic fashion brand has hired its first chief marketing officer. As a part of the company’s new evolution marketing campaign, the fashion retailer is aiming to create a larger voice. “As we READ MORE >
The Super Bowl is one of the greatest and most powerful creative platforms for marketers. Rarely anymore is there an opportunity to reach that large of an audience not rapidly fast-forwarding through commercials. Audi seized this opportunity and delivered. “Daughter” was a strong one-minute voice for one of the most READ MORE >
General Electric Co. is paying a pretty penny for a new marketing campaign. The American multinational conglomerate corporation is rumored to be paying more than $7 million a year with the Boston Celtics to have their iconic logo inked on the NBA team’s uniform. The corporation moved its headquarters to READ MORE >
Budweiser has always reigned superior at the Super Bowl. They are the commercial viewers wait for, talk about for days, and remember forever. Their campaigns’ brilliance lies in their unique ability to take beer and merge it so delicately with viewers’ emotions. Clydesdales anyone? And this time around, Budweiser went READ MORE >
Joe Trippi, a campaign manager for Democratic presidential candidate Howard Dean in 2004, reinvented the way politicians run for office by using the powers of social media as an effective political tool (even back in 2004 social media was still very effective). “There’s been a lot of focus on winning READ MORE >
Stockholm brings anti-smoking campaigns to a new level, a coughing billboard. Akestam Holst, the agency behind the brilliant campaign, created a coughing billboard by attaching smoke detectors to a digital advertising screen. The ‘Smart Billboard ’ shows only a modest picture of a male model, but if approached with a READ MORE >