We get all excited when advertising inspires us to reach for our dreams and to strive to be better than we ever thought possible. Even better when that message does some pretty heavy lifting for a brand’s image and lovability. Closing in on 3-million hits, this spot by Widen + READ MORE >
Everyday we come to milk*, eager to find brilliant new ways to get the best of “Goliaths” rivals and deliver success to our “David” clients. We were excited to see what Malcolm Gladwell had to say in his latest book: David and Goliath: Underdogs, Misfits, and the Art of Battling READ MORE >
Everyone knows how lame and boring stock photos can be. Guy pointing at chart with concerned or happy face. Group of businesspeople shaking hands. People around a table in the middle of a meeting. After a while they all just blur together into one giant bland blob. So, in an READ MORE >
What do Aretha Franklin, Mindy Kaling, Natalie Young, and Nick Woodman have in common? At some point in their careers they hit obstacles. Through strength and tenacity each were able to achieve their dreams. American Express plays into this theme with their new campaign. The brand has been with you READ MORE >
Turkish artist Mehmet Gozetlik has created Chinese versions of all sorts of popular brand logos, once again proving that if your brand image is strong enough, it will transcend cultures. The study titled, “Chinatown” takes Western-based logos and reinterprets them in Chinese. Brands like MasterCard and Starbucks are represented and READ MORE >
Facebook is testing a new project that brings the popular social networking site to work – you know, in a way that won’t have your boss yell at you. The new Facebook at Work app is going through testing with an undisclosed list of companies. As of now, there is READ MORE >
The Bipartisan Policy Center engaged milk* to redesign and restructure their website. The new site puts them into a category all their own for political content. We made the site dynamic, simplified navigation, and made their vast amount of content easily searchable. There is now greater access to events, breaking READ MORE >
So by now we’ve all been exposed one way or another to the ALS Ice Bucket Challenge. While some videos are ridiculous (check out Homer Simpson’s) others are touching and shed some light on the truth behind why this ‘challenge’ was created (like Anthony Carbajal’s. No matter the video you READ MORE >
At milk*, we are brand obsessed, so we were thrilled to find these easy-to-read graphics on Sploid, the blog of “news that feels like it’s from the future”. Feast your eyes on graphics that show how brands are interconnected and find a plethora of categories so you can see where READ MORE >
As marketers, we recognize how well Facebook can engage consumers, but we’ve all noticed how much harder it is for our posts to gain traction. Many are blaming Facebook itself, or rather EdgeRank, their 2011 algorithm that determines what appears on news feeds. EdgeRank measures the time you spend with READ MORE >