We are in the craft beer revolution and it doesn’t seem to be slowing down anytime soon. Bud Light has a rebuttal for craft beer loyalists – simple beer is good too. In their new marketing campaign, the largest brew calls out its four essential ingredients – water, rice, barley READ MORE >
A liquor-themed holiday, is there much more to ask for? This month celebrates National Tequila Day and Jose Cuervo chose to honor it by replacing three different water fountains throughout Los Angeles with #H2Cuervo! For thirsty tequila enthusiasts (over the age of 21 of course), the silver liquor was available READ MORE >
It’s hot out there, but now there are delicious (and somewhat healthy) ways to cool down. Halo Top, a high-protein, low calorie ice cream brand has just launched its first traditional advertising campaign and Yasso, a low calorie frozen Greek yogurt dessert, is making a push in digital marketing. These READ MORE >
Amazon is THE most powerful retailer online and with every day they continue to dominant and reach numbers that seem impossible. The company’s influential customer experience model is one that simply compares to none. So when the prominent online retailer chose to buy Whole Foods for a large sum, the READ MORE >
Special K is telling women (and pretty much everyone) to ‘Own It’ in the brand’s new TV commercial taking on female empowerment. The brand has been selling joy, independence, and wellness for a few years now, instead of diet-focused messaging like its competitors. The ‘Own It’ messaging is promoting women’s READ MORE >
Why go designer when you can just go Ikea? A new Balenciaga bag is taking a page out of Ikea’s creative book with their latest design that mimics Ikea’s famous blue tote. But aside from the striking resemblance, the price tag is a wee bit different. The designer bag is READ MORE >
Moms are real-life superheroes, rock stars, the most amazing people, but certainly not perfect. Some moms may even say it is their imperfections that make them better moms. Kraft Macaroni & Cheese, a brand that has marketed itself on being a parent’s best friend, has come up with an excellent READ MORE >
Pepsi is in dire need of reimaging themselves after the Kendall Jenner ad backlash that is a nightmare the company can’t wake up from, but can their image be saved by a simple PR stunt? Will Hammock and Sai He, an Art Director and Copywriter from DDB San Francisco, are READ MORE >
“The fact that this somehow made it through – I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who know’s how many people is absolutely mind-boggling,” enthusiastically explained Jimmy Kimmel about the ever so controversial Pepsi ad. The heated ad showed people holding READ MORE >
It’s hard to believe that Crocs were launched over fifteen years ago and the eccentric footwear company was quickly welcomed into the fashion world. Crocs rapidly exploded, almost too fast, and overtime the brand lost its footing in the industry. In a brand makeover campaign, the company introduced two new READ MORE >