In 2018, companies have turned to strategic marketing to encourage people to vote during the midterm election. It’s no surprise – voting is imperative. No where near enough of Americans participate in this powerful privilege. Since it’s a known fact that not enough people vote, companies have gotten creative in READ MORE >
Super Bowl Ads often leave audiences talking about them but they rarely take home awards. But, that wasn’t the case for the Tide Ad from the 2018 Super Bowl circuit. The advertising spot took home one of the biggest awards in advertising, the D&AD Black Pencil Award. The Tide Ad READ MORE >
One of the best (but not easy!) ways to make a successful ad is to create a piece of work that is so impressive that people forget that what they’re looking at is even an advertisement. Spotify just rolled out an exciting and artistic homage to David Bowie two years READ MORE >
NBC has less than ten advertising spots left to sell before Super Bowl 52 kicks off Sunday, February 4th. What does that mean for advertisers and what can the viewers expect? “In the years past, it was a race to see who could create the most humorous creative around the READ MORE >
It’s the holiday season, which really means it is time to embark on a modern American tradition – over analyzing seasonally available Starbucks cups. Starbucks has produced holiday cups for over twenty years, and while some have come and gone with little commotion, others have drawn a lot of controversy. READ MORE >
Snapchat filters are now strategically targeting more users than ever before. Previously, Snapchat used geo-filters to target an advertisement based on a specific location. But with ad sales lower than expected, drastic measures needed to be taken. Now brands will be able to target through user interest, time of day READ MORE >
Nissan is one of six official brand partners for the new Star Wars film hitting theaters December 15th. The automaker debuted its first television promotional ad that links its driver-assistance technology to the droids that help steer the spaceships in the film. Ultimately, Nissan sees an opportunity with the Star READ MORE >
Walt Disney’s retro spin of their vault classics, ‘The Jungle Book’ and ‘Beauty & The Beast’, has brought the media and entertainment conglomerate much success recently. So, it should come as no surprise the next remake will be ‘The Lion King’ directed by Jon Favreau. ‘The Jungle Book’ director has READ MORE >
Rent the Runway’s new ingenious ads focus on converting your closet into a place to hold more than just clothes is nothing else but a great idea. “We’re trying to build awareness around Rent the Runway and how revolutionary a company and ad idea this is. “We offer a subscription READ MORE >
Halloween and candy go together like peanut butter and jelly. Fox Networks launched four mini movies, each two-minute long, that had viewers watching strange and spooky advertising just in time for Halloween. Fox Networks and Mars candy brands (Skittles, M&Ms, Starburst and Snickers) teamed up to get their viewers in READ MORE >