There are proven ways to capitalize the moment and longevity of advertising slogans. The five successful slogans techniques have included rhyme, alliteration, repetition, reversal, and double-entendre. Unfortunately, marketing history proves advertisers are equating powerful slogans with the amount of words used. However, marketing history has proven the alternative to be READ MORE >
Great news for Pepsi enthusiasts! Crystal Pepsi will be stocked on shelves nationwide for a limited time August 8th. The return of the aspartame-sweetened Diet Pepsi comes after a harsh backlash when the soft beverage company reformulated their product. “Pepsi is all about pop culture and few things are as READ MORE >
August 5th officially kicks off the 2016 Summer Olympics and for seventeen days the world will watch in awe, amazement, and anticipation as the most competitive event in the world unfolds. Even though most viewers will watch on TV, digital viewing is becoming a close alternative, specifically on YouTube. In READ MORE >
It could be the end of a tasty era. Statistics are showing that craft beer and mainstream beer companies are in a downward spiral in the market. Boston Beer and Sierra Nevada, the top two craft brewers are both in decline with only a 1% sale increase since May. Sales READ MORE >
Snapchat, an image messenger and multimedia mobile application, is ambitiously trying to move away from its ‘teen phenomenon’ stereotype and into more of an advertising social media contender. Invented by three Stanford University students, the company has grown tremendously and continues to reach new levels. The maturation of the social READ MORE >
The question of whether Apple will buy Time Warner or not is still unanswered, however, the question about whether Apple is looking to get into media content is an apparent YES. About a year ago, Eddy Cue, the man in charge of iTunes and Apple Music, pitched the idea of READ MORE >
The popular newsletter the Daily Skimm, a newsletter that offers readers a quick way to stay on top of world affairs and pop culture, is expanding its brand to videos. theSkimm will ultimately be a studio for producing original videos. This innovative media move has grabbed the attention of 21st READ MORE >
At milk*, we’re obsessed with keeping our client’s brands fresh! “Get to a Better State” tagline has been entering our homes for the past five years, however, as of 6/2/16 State Farm is officially retiring its infamous slogan. The Illinois based insurance company is looking to expand its campaign message READ MORE >
The Instagram app we fell in love with is no longer (sigh). “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our READ MORE >
We found this meditation on brand building in the Harvard Business Review fascinating. Cultural Strategy author, Douglas Holt, talks about how much harder it is to build a brand in the era of social media. Initially, branded content appeared to be the key to creating substantive relationships with customers, but READ MORE >