We move. We breathe. We communicate. We are energy moving constantly forward. This is media today and to have impact you need experts to convert this energy into meaningful connections between consumers and brands. This is why milk* is thrilled to introduce our new sibling: milk*media is working wonders. Learn READ MORE >
We all know social media is the best way for brands to build relationships and transform customers into advocates, but knowing which channels to reach them through is daunting. Thanks to Simply Zesty, here are 50 case studies that will help you wrap your head around all the possibilities.
We read a lot of advertising and marketing books. We think Luke Sullivan’s Hey Whipple, Squeeze This should be required reading for anyone who works in our field, and Phil Dusenberry’s Then We Set His Hair on Fire is one of our all-time favorites. Well, ladies and gentlemen; make room READ MORE >
It seems that social and cause marketing is continually on the rise. IEG’s Sponsorship Report reveals that corporate cause sponsorship was at $1.68 billion in 2011 and is projected to grow by 10% in2012. We believe that the power of good can positively augment the power of a brand in READ MORE >
SOUTH NORWALK, CT – Connecticut agency Milk* outperformed three other contenders to land strategic, creative and digital duties on Okemo Mountain Resort’s integrated marketing service account, to become AOR. The SONO (South Norwalk)-based independent agency will break new work this winter focusing on the Ludlow, VT resort’s position as a READ MORE >
Kudos to Caribou Coffee and its agency for this wonderful idea to promote Caribou’s hot breakfast sandwiches. These bus shelters not only resemble ovens, but they also include real heaters, which keep commuters warm as they wait for the bus. Yes, we are aware of our own hypocrisy here considering READ MORE >
It’s that time again when every agency fusses and frets over the most important assignment of the year: the agency holiday card. You have total creative freedom but oh so little time. There have been a lot of agency holiday card spoofs, but for our money nothing beats this one.
First, Subway spokesman Michael Phelps gets caught smoking a bong, and now the brand’s miracle dieter Jared Fogle looks like he got a heavy case of the munchies. These indiscretions aren’t nearly as bad, or costly, as Tiger Woods’, but for Subway and Fogle, both of whom have raked in READ MORE >
We recently discovered this 2005 book by the late great Phil Dusenberry and can’t put it down (Ok, we work 23 hours a day, but hour 24 is devoted to reading). Then We Set His Hair on Fire contains many of the stories from a hall-of-fame advertising career that included READ MORE >
On September 1st we posted about the advertising documentary Art & Copy and referenced that advertising great Lee Clow bore a striking resemblance to the late great Jim Henson – but we didn’t provide proof. Our bad. We’ll let you guess who’s who.