A new way brands are gaining attention nowadays is through Augmented Reality (AR). AR is a great marketing tool used to reach consumers in a creative and tangible way. Social media platforms like Snapchat have been utilizing AR to grow their brand and increase their followers. “Distribution becomes really key READ MORE >
Companies never want to find themselves in the middle of a marketing scandal, but unfortunately, it happens. Dove recently advertised a campaign that had a black woman looking as if she was scrubbing herself ‘clean’ when a white woman appeared after. A before and after campaign gone so wrong. Social READ MORE >
Netflix’s sleeper hit sensation, ‘Stranger Things’, is on the brink of releasing new advertisements for their impending new season. The creators behind the eerie mystery obsession is getting inspiration from 1970 and 1980s film posters for their new ads. Netflix is stopping at nothing on social media to promote the READ MORE >
‘Rolling Stone’ is for sale. The cutting-edge music, political and cultural magazine is the latest publication to put majority of its stake up for sale after losing advertising and readership to online substitutes. Since its founding in 1967, ‘Rolling Stone’ has been a mainstay of music journalism and pop culture; READ MORE >
There is an apparent trend happening. Brands are ditching traditional advertising for something more current and more fresh – influencer marketing. CoverGirl launched a new influencer program over the summer that featured nine social media megastars in-store displays. This advertising tactic was to help consumers shop their favorite looks more READ MORE >
Hope, is a fragrance launching in select Saks Fifth Avenue locations and online, that is a pure, fresh and uplifting scent for mind-body balance. But, there’s more to the refreshing fragrance, there’s a story and a reason. In 2015, over 16 million Americans said they suffered from depression. That’s a READ MORE >
In an aggressive push for a healthier reputation, Frito-Lay is introducing more natural products and separating itself from the famous bright-orange cheese powder brand. “The notion of clean and simple is very important to a segment of consumers,” the Frito-Lay CMO stated. There is a huge demand for natural products READ MORE >
The NFL season is back and we’re ready! Bring on #TNF, all the chicken wings you can eat, Carrie Underwood, beer specials, and glorious fall weather. But what if football enthusiasts now had a ‘Touchdown Glass’ that lights up after each touchdown? We think most would agree that the 2017-2018 READ MORE >
In the heart of New York City, Times Square, Kind is introducing its new product, Kind Fruit Bites, in a very dramatic way. The fruit and nut savvy food brand created statues of kids made entirely of ‘sugar’ surrounding an enormous pile of sugar boxes. It was a loud and READ MORE >
The Program, have you heard of the agency? The Program is a digital agency that is home to the all-woman brand team who are leading the Nike global account and shredding gender barriers in the workplace one creative brainstorm at a time. The agency, based in Portland, Oregon, has had READ MORE >