Martin Lindstrom’s Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight And Sound provides an unusual treatise based on Millward Brown’s study linking branding and sensory awareness. ‘Sensory branding’ is a relatively new concept: Brand Sense takes the next step from study results to outline a six-step program for READ MORE >
Guitarist/vocalist Ben Bridwell and bassist Mat Brooke formed Band Of Horses in 2004 after the dissolution of their nearly ten-year run in northwest melancholic darlings Carissa’s Wierd. Carissa’s Weird trafficked in sadly beautiful orchestral pop, whose songs told unflinching stories of heartbreak and loss, leavened with defeatist humor. Band Of READ MORE >
It seems like, these days, every fast food joint is heavily promoting its healthy menu. In response to Americas “cry” to eat more healthy, McDonald’s and the like are offering earth-grown fare in addition to its normal culinary delights. The challenge is simply this: how do you market a salad READ MORE >
Everyday companies are starting to utilize the principles of Conversational Marketing™. A great, real-world example is www.flyertalk.com a community for lucrative business travelers. Starwood recently was receiving so many suggestions and complaints on the site that a senior executive was asked to monitor the site and keep an eye on READ MORE >
Their love of archetypal pop and AM radio has provided, over the course of two acclaimed albums, a rock-solid foundation for a whole bunch of inspired unusualness, all baked to perfection under the hot Oklahoman sun. Their unique brand of instrumentally complex, surrealistically worded pop contains a blend of classic string arrangements, cheeky boyish vocals, READ MORE >
The July 2006 issue of Wired magazine features our client StressEraser in their “Great Buys on the Newst Gadgets” (page 25). StressEraser is an awarding winning, portable medical device that relaxes the body and calms the mind in just 15 minutes. Check out this amazing new product at www.stresseraser.com. Milk READ MORE >
The basic principle of Red Rocket’s Conversational Marketing is that, for the first time in marketing history, consumers have the ability to actively shape brands, products and messaging. The Internet has provided a well-lit stage for consumers to trade information, recommend ideas and populate trends. It used to be that READ MORE >
Stars Of CCTV is the debut album from Surrey-based Indie rockers Hard-Fi. Fusing together a host of influences, including Happy Mondays-esque baggy, sun-kissed Ibizan grooves and even classic two-tone ska, Hard-Fi have crafted an album that buzzes with raw energy and enthusiasm, celebrating the best of British pop culture. Hard-Fi is a welcome relief READ MORE >
What do you do when your tech company’s revenues start to go south? Call in the patent lawyers. Five years ago, Vtel was on the wrong end of a dwindling market for videoconferencing hardware. Then a review of the company’s patents unearthed a way to claim one of the core algorithms in JPEG, READ MORE >
We did it again. Milk has launched it’s 2006 website update. Nominated for an Webby award (and receiving honorable mention) we have been receiving great reviews on its functionality and design. Make sure you find some time to check it out. Client case studies, philosophies, bios, it’s all there. milkagency.wpengine.com.