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100 Days of Trump

May 10, 2017

The first 100 days of President Trump are over. From an advertising viewpoint, The Trump Effect had an impact on brands such as CNN, Delta, Nordstrom, The New York Times, and we certainly can’t ignore all the FAKE NEWS that occurred during those initial 100 days. An online analysis taken READ MORE >

A Designer/Retailer Crossover

May 10, 2017

Why go designer when you can just go Ikea? A new Balenciaga bag is taking a page out of Ikea’s creative book with their latest design that mimics Ikea’s famous blue tote. But aside from the striking resemblance, the price tag is a wee bit different. The designer bag is READ MORE >

Swear Like A Mother

May 10, 2017

Moms are real-life superheroes, rock stars, the most amazing people, but certainly not perfect. Some moms may even say it is their imperfections that make them better moms. Kraft Macaroni & Cheese, a brand that has marketed itself on being a parent’s best friend, has come up with an excellent READ MORE >

What’s Next For United Airlines?

April 24, 2017

Pepsi is most likely thanking their lucky advertising stars that United Airlines has taken the heat off them (for now). The disturbing scene circulating everywhere captures a United Airlines’ passenger being wrestled by a security officer out of his seat and dragged down the plane’s aisle by his arms off READ MORE >

What Does It Mean To Have Soul?

April 24, 2017

What does it mean to have soul? Is soul in music? Is soul a lifestyle? Is soul objective? In fashion, soul is in Gucci’s new campaign ‘Soul Scene’. ‘Soul Scene’ is a far cry from Gucci’s previous creative campaigns and a statement on industry diversity. Featuring only African-American models and READ MORE >

Are Self-Driving Cars Safe?

April 24, 2017

In just a little over a decade, over 60% of all auto sales could be for self-driving cars. But we ask, can self-driving cars ever really be safe? After all, it would be solely computer operated and computers aren’t always the most reliable. Analysts purpose not only will self-driving cars READ MORE >

How Can We Improve How We See The World?

April 24, 2017

Royole Corporation, if you’ve never heard of the company before, provides beautiful display designs, production, marketing, and services for the all-encompassing telecommunications consumer. The company’s sole purpose is to improve the way people interact and identify the world. It truly is a company that tests our sensory cues. Founded by READ MORE >

Can Pepsi Be Saved With PR?

April 24, 2017

Pepsi is in dire need of reimaging themselves after the Kendall Jenner ad backlash that is a nightmare the company can’t wake up from, but can their image be saved by a simple PR stunt? Will Hammock and Sai He, an Art Director and Copywriter from DDB San Francisco, are READ MORE >

Pepsi Ad

April 10, 2017

“The fact that this somehow made it through – I can’t imagine how many meetings, and edits, and pitches, and then got the thumbs-up from who know’s how many people is absolutely mind-boggling,” enthusiastically explained Jimmy Kimmel about the ever so controversial Pepsi ad. The heated ad showed people holding READ MORE >

Medicine Could Be Music to Your Ears

April 10, 2017

Music is unquestionably therapeutic. Whether you’re on a road trip and need something to take your mind off the time, or just need to listen to something that will keep you on track at work, music has an undeniable effect on us. Actually, there’s a science behind it. Music influences READ MORE >

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