General Electric Co. is paying a pretty penny for a new marketing campaign. The American multinational conglomerate corporation is rumored to be paying more than $7 million a year with the Boston Celtics to have their iconic logo inked on the NBA team’s uniform. The corporation moved its headquarters to READ MORE >
You may have missed it, but Lady Gaga’s Super Bowl halftime performance was more than glitz and glamour. Her thirteen-minute set began with “God Bless America” followed abruptly by “This Land is Your Land”. A strategic choice that didn’t need much explanation as to why. The Woody Guthrie tune was READ MORE >
Say goodbye to your Ouija and séance rituals, you can now contact beyond the grave with technology. Sounds a little too good to be true right? Well technology has created convincing digital surrogates of the nonliving. This new technology is rapidly evolving and researchers are even predicting the new development READ MORE >
Budweiser has always reigned superior at the Super Bowl. They are the commercial viewers wait for, talk about for days, and remember forever. Their campaigns’ brilliance lies in their unique ability to take beer and merge it so delicately with viewers’ emotions. Clydesdales anyone? And this time around, Budweiser went READ MORE >
Department stores up and down the price spectrum are under intense pressure to show they can still be relevant and central to the shopping experience. Apparel chains have been talking for over two years now about how they plan to address fast fashion and compete with Internet shopping. When Macy’s READ MORE >
Joe Trippi, a campaign manager for Democratic presidential candidate Howard Dean in 2004, reinvented the way politicians run for office by using the powers of social media as an effective political tool (even back in 2004 social media was still very effective). “There’s been a lot of focus on winning READ MORE >
Stockholm brings anti-smoking campaigns to a new level, a coughing billboard. Akestam Holst, the agency behind the brilliant campaign, created a coughing billboard by attaching smoke detectors to a digital advertising screen. The ‘Smart Billboard ’ shows only a modest picture of a male model, but if approached with a READ MORE >
More than a million people marched on January 21st in the Women’s March. The Women’s March Mission: We stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families – recognizing that our vibrant and diverse communities are the READ MORE >
“The Greatest Show On Earth” takes its final bow. The circus has been entertainment across the United States for 146 years, bringing exotic animals, flashy costumes, and acrobats to audiences since the mid-1800s. Phineas Taylor Barnum made a wholesome family traveling spectacular of humans and animals worldwide wowing audiences each READ MORE >
Let’s make the most of 2017! And it all starts with New Year’s resolutions. iQuanti, a data focused digital marketing company, compiled a list of the most popular Google search terms for the 2017 New Year. Below is what they found: Get Healthy – 62,776,640 searches (a 13.77% increase from READ MORE >