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March Madness by T.J.

March 13, 2013

1992 NCAA Tournament: Duke wins 2nd straight title, beats Michigan’s FAB 5. Christian Laettner hits a jumper with 2 seconds left in the game to keep Duke in the tournament, they never looked back.

The art of predatory thinking.

March 5, 2013

We’re glass-half-full people.That’s why we admire Richard Branson. Few people on earth have employed predatory thinking to such great success. It’s how he built Virgin Airlines. Perhaps you’ve heard the story. About 40 years ago, Sir Richard and his fiancée were in Puerto Rico flying to the Virgin Islands, when READ MORE >

Chaos theory. Are you really not ‘doing’ strategy?

March 5, 2013

We saw this blog post on the Harvard Business Review and it brought to mind just about every Dilbert strip we’ve ever read. The author, Roger Martin, writes about the “uncertainty” excuse he hears when he asks business executives if they’ve identified their business strategy. “Often they can’t or won’t READ MORE >

What’s Hot Now?

March 5, 2013

Remember when all we wanted was fifteen minutes of fame? Well, those days are long gone. We still want the fame. Only now it’s called trending. And the best part? It’s measurable. So if you’re lucky enough to strike Internet gold with something that goes viral, you may just see READ MORE >

A Must Read: The Idea Writers

March 5, 2013

We read a lot of advertising and marketing books. We think Luke Sullivan’s Hey Whipple, Squeeze This should be required reading for anyone who works in our field, and Phil Dusenberry’s Then We Set His Hair on Fire is one of our all-time favorites. Well, ladies and gentlemen; make room READ MORE >

Bowled over. Surprising mobile stats from the big game.

March 5, 2013

Like you, we were curious to know how people were using their mobile phones during the Super Bowl. Second screen usage is something we’re constantly thinking about when developing campaigns, so it was on our minds during the biggest platform of the year for TV commercials. According to a story READ MORE >

The real talent is on the web, not the resume.

March 5, 2013

A weakened economy and high unemployment means one thing for a would-be employer: there is a glut of talent out there. So how do you find the right one? The talented and unemployed are turning to the web where they are creating interactive, dating service-style resumes on YouTube and Vimeo. READ MORE >

R.J. Palacio’s Wonder by Debbie

March 5, 2013

This book was written for fifth grade kids but it has life lessons for all ages. It is heartbreaking, inspiring and funny all at once. It is a story of kindness and acceptance. We should all try hard to live by Mr. Browne’s first precept “If you have the choice READ MORE >

Weaving stories through sculpture by Suzanne P.

March 5, 2013

If you love reading in a location with a view, these books have beautiful landscapes built in.

Dressing up the Dog by Suzanne C.

March 5, 2013

Its what my kids like to dog, poor thing. But who doesn’t get a kick out of that face?

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