At milk*, we are brand obsessed, so we were thrilled to find these easy-to-read graphics on Sploid, the blog of “news that feels like it’s from the future”. Feast your eyes on graphics that show how brands are interconnected and find a plethora of categories so you can see where READ MORE >
Prep: Go shopping for new outfit and get a blow dry Day of: Charge phone just in case kids need you and primp During: Try to ignore the constant beeping of text messages from kids at home, which probably require immediate attention
How does an iconic motorcycle brand embrace green without losing its cool? Very carefully. When looking to launch their new electric cycle, Harley-Davidson chose not to drop “Project LiveWire” into the general market, but rather they offered select customers the chance to try it out first. This unique pre-launch strategy READ MORE >