The Boss is on Broadway and is triumphing. ‘Springsteen On Broadway’ is an intimate, live autobiography based on his 2016 memoir, Born To Run. He modestly describes his Broadway act as, “I tell some stories and play some music”, but it’s probably one of the biggest projects of his career. READ MORE >
“Wine and spirits are not sitting still and marijuana is being legalized in many states across the country. We have to act now and we have to do it together,” said Ronald den Elzen, President and CEO at Heineken USA. Basically, the beer market is falling short to wines and READ MORE >
A new way brands are gaining attention nowadays is through Augmented Reality (AR). AR is a great marketing tool used to reach consumers in a creative and tangible way. Social media platforms like Snapchat have been utilizing AR to grow their brand and increase their followers. “Distribution becomes really key READ MORE >
Companies never want to find themselves in the middle of a marketing scandal, but unfortunately, it happens. Dove recently advertised a campaign that had a black woman looking as if she was scrubbing herself ‘clean’ when a white woman appeared after. A before and after campaign gone so wrong. Social READ MORE >
Netflix’s sleeper hit sensation, ‘Stranger Things’, is on the brink of releasing new advertisements for their impending new season. The creators behind the eerie mystery obsession is getting inspiration from 1970 and 1980s film posters for their new ads. Netflix is stopping at nothing on social media to promote the READ MORE >
‘Rolling Stone’ is for sale. The cutting-edge music, political and cultural magazine is the latest publication to put majority of its stake up for sale after losing advertising and readership to online substitutes. Since its founding in 1967, ‘Rolling Stone’ has been a mainstay of music journalism and pop culture; READ MORE >
“Today marks the dawn of a new era at Toys “R” Us, where we expect that the financial constraints that have held us back will be addressed in a lasting and effective way.” Last week, the Wayne, New Jersey-based toy retailer filed for chapter 11 bankruptcy. It was revealed the READ MORE >
There is an apparent trend happening. Brands are ditching traditional advertising for something more current and more fresh – influencer marketing. CoverGirl launched a new influencer program over the summer that featured nine social media megastars in-store displays. This advertising tactic was to help consumers shop their favorite looks more READ MORE >
Megyn Kelly launched “Megyn Kelly Today” this week, premiering her new talk show and new image. On her first show, she introduced herself to viewers as a mix between an Oprah Winfrey and Ellen DeGeneres, a stark difference from her Fox News anchor image. But the entire show seemed very READ MORE >
It all seems too familiar – resilient winds, power outages, flooded streets, rising death tolls and an unforeseen end to it all. Hurricane Katrina was over a decade ago, Hurricane Sandy was only five years ago, and now we’re facing another natural disaster head on. Hurricane Harvey took havoc on READ MORE >