Could you imagine a world without Harry Potter? It’s hard to believe there almost was. But on June 26, 1997 struggling author J.K. Rowling finally published ‘Harry Potter and the Sorcerer’s Stone’ after countless years of rejection and the world of literature was forever changed. The now billionaire author used READ MORE >
It’s hot out there, but now there are delicious (and somewhat healthy) ways to cool down. Halo Top, a high-protein, low calorie ice cream brand has just launched its first traditional advertising campaign and Yasso, a low calorie frozen Greek yogurt dessert, is making a push in digital marketing. These READ MORE >
The Tour de France is an opportunity for spectators to watch the best cyclists from all over the world competing to get across one finish line; fighting harsh weather conditions, sharp turns, and extreme exhaustion. This year’s race left one headline in everyone’s mind. Peter Sagan, Slovakia’s world champion, was READ MORE >
Amazon is THE most powerful retailer online and with every day they continue to dominant and reach numbers that seem impossible. The company’s influential customer experience model is one that simply compares to none. So when the prominent online retailer chose to buy Whole Foods for a large sum, the READ MORE >
The Art Gallery of New South Wales in Sydney, Australia has finally received the major boost it has pleaded for after a number of years. The famous museum was granted 224 million Australian dollars ($184 million USD) to expand its quarters. The expansion will “turn our 19th century gallery into READ MORE >
A dog is a companion that gives its owner unconditional love. No matter what kind of day the world throws, a dog greets its owner always happy to see them. But, the heartbreaking truth is, that many dogs do not get the love they deserve. Nowadays, with many more dogs READ MORE >
Reed Hastings, Netflix’s CEO, brought Hollywood to their knees when he casually mentioned he wanted to cancel more of Netflix’s original shows because he believed they should have a higher cancel rate overall. The dramatic comment was read by the entertainment industry that Netflix will soon be changing its current READ MORE >
Mattel’s blonde haired and blue eyed beau Ken doll was just victim of a much needed makeover. He is revamped, renovated, and redone. Recently, Mattel has found success in their strategy to redefine what a Barbie and what a Ken should look like to keep up with today’s generation. But, READ MORE >
With companies like SoulCycle, Crossfit, and Pure Barre dominating the fitness industry, the trend of athleisure apparel has found a home in the fashion industry. It has even found its way into the wardrobes of those who don’t even workout (i.e. the popular SoulCycle signature skull leggings or tank tops). READ MORE >
Special K is telling women (and pretty much everyone) to ‘Own It’ in the brand’s new TV commercial taking on female empowerment. The brand has been selling joy, independence, and wellness for a few years now, instead of diet-focused messaging like its competitors. The ‘Own It’ messaging is promoting women’s READ MORE >