Apart from Nike, corporate brands speaking out in support of the Black Lives Matter movement have been few and far between – that is, until now. As protests sweep the U.S., a wave of brands have vocalized their support of the #BlackLivesMatter movement. Brands initiatives have included pledging donations and offering up READ MORE >
With the country in a state of complete unrest, most brands have decided it’s best to express support and postpone any marketing initiatives as most feel this is not the right time for celebration. Consumers are more interested in riot gear than PlayStations right now. In a tweet, the company explained that READ MORE >
Two black music industry executives Brianna Agyemang and Jamila Thomas, who work for music talent firm Platoon and Atlantic Records initiated this campaign to focus on the music industry. After word got out, other major recording companies backed the campaign. As black boxes filled our social news feed, we witnessed how #blackouttuesday became READ MORE >
Marketers have a role in communicating important call-to-action messages during crises and have a responsibility to lead the way. And while social distancing may be the new norm, we can only achieve so much with it. In these strange times, brands need to be strategically-focused on the long-term and not just READ MORE >
Impossible Foods, Beyond Meat and Before the Butcher have all seen sales drop as foodservice establishments keep their doors closed, but also are finding new ways to get to their customer base during the meat shortage. Innovative ways of getting to customers are on top of the companies; as are READ MORE >
So what are we all doing during lockdown? Home improvements! A lot of people are spending their quarantine time working on do-it-yourself projects, which has positively impacted the home improvement sector. People are bored and need something to do, so all the projects they have been putting off are now desirable tasks. READ MORE >
Sports are back! On Sunday, May 17th, we were able to watch the first live sporting event for the first time in two months. We saw golfers step onto the green, toting their own bags and play a competitive sport. And even without the devoted fans screaming, it was still a READ MORE >
In the Marvel Universe, they are pretty easy to spot. Bright shiny capes and uniforms — and cool cars. But in reality, a Hero’s Life looks different. This story is about a real-life Hero named Frank Recchia. And much like Clark Kent, he is also a reporter, giving us the READ MORE >
Twitter is the social media platform that has always played a significant role in crisis communications, so it comes as no surprise that brands have raised their Twitter voice during the pandemic, some even with humor and sarcasm. “There’s no playbook, but when it comes to social media, knowing when READ MORE >
A lot of us are working or studying from home, which means you are probably starting to have cabin fever. Many companies are responding by offering major discounts or free trials while we’re quarantined: MLB.tv has opened up its 2018 and 2019 archives to stream for free The Metropolitan Opera READ MORE >