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Coca-Cola’s Challenges

July 24, 2020

Almost half of Coca-Cola’s business comes from away-from-home venues; restaurants, bars, movie theaters and sport stadiums. Although, Coca-Cola’s Fairlife milk and Simply orange-juice brands have sold well during the pandemic as people have eaten more at home, the company’s biggest soda brands have taken a hit from a steep drop-off in soda READ MORE >

A Major Advertising Change for Facebook

July 10, 2020

A growing number of major advertisers are abandoning Facebook amid criticism the social media company is letting hateful or false posts go unchecked. Chipotle, HP, Pfizer and Puma are the latest to pull their ads from Facebook. They join a list of major brands including Adidas, Clorox, Coca-Cola, Conagra, Denny’s, READ MORE >

Investors Ask Nike, FedEx, and PepsiCo to End Relationship with the Washington Redskins

July 10, 2020

When FedEx issued their statement asking the team to change the NFL’s Washington Redskins name, controversary immediately surrounded the announcement. Three separate letters signed by 87 investment firms shareholders worth a collective $620 billion asked Nike, FedEx and PepsiCo to terminate their business relationships with the NFL’s Washington Redskins unless READ MORE >

Tesco Sees Customers Switch from Aldi For First Time In A Decade

July 10, 2020

The “new” normal is a good time for Tesco. For the first time in a decade, Tesco claims that it has experienced people switching from Aldi for the first time in more than a decade with the combination of its new price match scheme and shift in consumer behavior recently. READ MORE >

First Products To Be Approved by EPA For Killing COVID-19 On Surfaces

July 10, 2020

Lysol Disinfectant Spray has been approved to protect against COVID-19 by the Environmental Protection Agency. The spray and Lysol Disinfectant Max Cover Mist are the first two products to gain such recognition. While there are more than 420 products on the list of disinfectants that the EPA says are strong READ MORE >

An Updated Look for Louisiana Chicken

June 19, 2020

Popeyes is revealing a brand refresh featuring a simplified, more mature version of its classic logo, which has only seen minor tweaks since the fast-food chain was found in 1972. The logo itself is all one color, ‘unapologetically orange’, and has a more uniform typeface that will work better on digital READ MORE >

Johnson & Johnson for Racial Diversity

June 19, 2020

Johnson & Johnson will have a Band-Aid – several of varying shades – for racial diversity, as it plans to launch a new multi-tone pack of bandages. “We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight READ MORE >

Starbucks Unveils Its Own Black Lives Matter Shirt After Backlash

June 19, 2020

Starbucks is clarifying its support of Black Lives Matter with the release of a shirt designed by some of its staffers that includes the name of the movement. “We see you. We hear you. Black Lives Matter. That is a fact and will never change,” the company said in a letter READ MORE >

Aunt Jemima Brand Changing Name & Image

June 19, 2020

Quaker Oats, which owns the 131-year-old brand, is making big changes to Aunt Jemima as it works towards racial equality. The logo of the brand, familiar to shoppers on every supermarket shelf that features pancake mix and pancake syrup – a staple of the classic American breakfast – features an African American READ MORE >

‘For Once, Don’t Do It’

June 5, 2020

‘Don’t Do It’, the powerful message behind Nike’s new anti-racism ad. It is calling on Americans to do something different from the brand’s iconic call to ‘Just Do It’. It is now calling on Americans to not turn their back or be silent on the painful and present issue of racism in READ MORE >

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