milk* blogged, “Snapchat is ambitiously trying to move away from its ‘teen phenomenon’ stereotype and into more of an advertising social media contender” in one of our June blogs. Well, we were right. Alcohol brands are beginning to advertise on the app. Marketers are growing more confident of the app’s READ MORE >
The Cannes Lions International Festival is all about winners. 13,000 attendees pack into this seaside paradise to celebrate achievement in creativity. And with a crowd like that, this year’s real winner wasn’t found on the stage. Hotels booked up fast, really fast. And that’s where Airbnb cleaned up. In our READ MORE >
A couple weeks ago milk* blogged about PepsiCo’s decision to bring back aspartame in their soft beverage products. “When we launched Diet Pepsi aspartame-free, it’s because there was a huge consumer need for that product, PepsiCo CEO Indra Nooyi said. She continued to say, “People get incredibly fastidious about their READ MORE >
We called it! And we have a post to prove it. We predicted Manus x Machina: Fashion in the Age of Technology would be a ravishing success. Turns out, our prophecy was accurate. The exhibition is becoming the latest blockbuster for the Metropolitan Museum of Art in NYC. The exhibit READ MORE >
Chili’s is taking a step back and reminding their customers the major restaurant chain was started by “hamburger hippies” as an effort to try to increase their sales decline. The throwback campaign’s tagline is ‘Chilin’ Since 75’, revisiting the restaurant’s origin. Its marketing strategy is threefold; television, digital, and social READ MORE >
There are proven ways to capitalize the moment and longevity of advertising slogans. The five successful slogans techniques have included rhyme, alliteration, repetition, reversal, and double-entendre. Unfortunately, marketing history proves advertisers are equating powerful slogans with the amount of words used. However, marketing history has proven the alternative to be READ MORE >
Great news for Pepsi enthusiasts! Crystal Pepsi will be stocked on shelves nationwide for a limited time August 8th. The return of the aspartame-sweetened Diet Pepsi comes after a harsh backlash when the soft beverage company reformulated their product. “Pepsi is all about pop culture and few things are as READ MORE >
August 5th officially kicks off the 2016 Summer Olympics and for seventeen days the world will watch in awe, amazement, and anticipation as the most competitive event in the world unfolds. Even though most viewers will watch on TV, digital viewing is becoming a close alternative, specifically on YouTube. In READ MORE >
It could be the end of a tasty era. Statistics are showing that craft beer and mainstream beer companies are in a downward spiral in the market. Boston Beer and Sierra Nevada, the top two craft brewers are both in decline with only a 1% sale increase since May. Sales READ MORE >
Raden is the only name you need to know when it comes to traveling. The new smart luggage company is changing the future of travel. The suitcases, created and designed by Josh Udashkin, is a 22-inch carry on or a 28-inch check-in suitcase available in seven colors and various prices, READ MORE >